Ace & Whim: Morgan McLane- This is Her Branding Story

Hey guys! We are going to do something today, that we have never done before and I am SOOOO excited about it! Sometimes, my ideas can be a little...well, BIG, too big and sometimes that means they never leave the ground. BUT, if you combine a BIG idea with strategy, planning and passion, you can produce success. Without further ado...

Meet Morgan McLane, a Phoenix Portrait Photographer, mama, wife and a wonderful friend. A little over 2 years ago, Morgan and I met in a coffee shop and hit it off right away. She became a part of our business and a dear friend to me. She had just begun her journey as a photographer and was searching for skill, style and her unique footprint to leave in the photo world.

And so with any great business, must come a great brand. I am not just talking about a font, logo and color scheme...no, no, no....A brand is so much more than that. Your brand is;

A promise. A connection. A lasting impression.

Morgans' branding journey began long before she started a photo business. I believe when you start a business, everything that you are becomes a part of it. The good, the bad and everything in between. At the core of our business, is who we are, what we believe in and what we see in the future.

As business owners, we have the power to define our brand. In the photography world, we shoot a specific style, create a portfolio, buy business cards, build a website, and market to our ideal client. Everything we do, say, post and publish is an extension of our brand.

Morgan is ready to tell HER brands' story. Introducing, Morgan McLane Photography. Watch out 2014.